Quantron has announced it is embarking on a US launch plan, stating it wants wants to achieve 50% of its turnover in the North American market by 2025, as the demand for hydrogen-powered vehicles strengthens.

The company says it has received several enquries from US fleets to bring its battery electric and fuel cell vehicles to North America. The US government has annnounced a $8 billion funding opportunity to create regional clean hydrogen hubs (H2Hubs) across the country and Quantron is seeking to take advantage of this and become a pioneer in the hydrogen-based zero-emission long-range vehicle segment in the United States.

The Augsburg-based company expects to produce around 50% of its revenue in the North American market by 2025, with a significant emphasis on hydrogen solutions for long-distance transport such as Class 8 trucks.

The company has announced experience automotive professional Richard Haas will be heading up the new US subsidiary. Prior to joining Quantron, Richard Haas was president and CEO of automotive start-up Mahindra Automotive North America, launching a new assembly plant in the Detroit area. Before that, he was Director of Engineering for the Tesla Model S and a veteran at Ford Motor Company, including a five-year stint in Ford South America, where he was part of a small task force that included the launch of multiple new products at a greenfield assembly complex in northeast Brazil. 

“The foundation of a subsidiary in the US is an important step towards our goal of putting zero-emission vehicles on the roads globally. In Europe, close to 100 vehicles converted by Quantron are already successfully in use. We see potential for the USA in the early years of a triple-digit volume annually. I am very pleased that Richard Haas, with his more than 40 years of multicultural experience in the mobility industry, will be joining us as president and CEO for Quantron US.” said Michael Perschke, CEO of Quantron AG. 

“The opportunity at Qunatron is unique and compelling in an industry that is now embracing emerging non-IC technologies – particularly the Hydrogen Fuel Cell Electric Powertrain space for medium and large commercial vehicles. I’m honored and excited to be one of the first players in this space in the United States,” Richard Haas added