Mars has joined forces with Einride to introduce a fleet of 300 electric and digitally optimised heavy-duty trucks across its European network by 2030.

Einride 2

Source: Mars

This initiative aligns with Mars’s commitment to reduce carbon emissions and achieve net-zero emissions globally by 2050. The electric operations are anticipated to save 20,000 tonnes of CO2e annually by 2030, marking a 10% reduction in Mars Europe’s road transport greenhouse gas emissions each year.

Commencing in Germany, this strategic partnership will expand across Europe, with routes in the UK and the Netherlands anticipated in 2024. The fully electric operations will incorporate an autonomous pilot in 2025.

“This partnership is our latest investment to achieve Net Zero globally by 2050,” explained Barry Parkin, Chief Procurement and Sustainability Officer at Mars, ”Implementing the actions outlined in the Mars Net Zero Roadmap with a focus on improving and optimising logistics, redesigning networks, transforming the type of transport we rely on, and embracing the electrification of our truck fleets.”

Mars is investing $1 billion globally over the next three years to drive climate action, with a specific focus on reducing carbon emissions by half by 2030. As part of its net-zero roadmap, Mars is committed to transforming its transportation methods and energy sources.

The initial electric heavy-duty freight trucks deployed in Germany, the Mercedes eActros 300 Tractor, are estimated to save up to 312,000km annually on the Verden to Minden route. To support the transition to an electric fleet, Einride and Mars have installed four high-power electric truck charging points at Mars’s German Petcare sites.

Einride’s freight capacity-as-a-service offering leverages digital, electric, and autonomous technologies to enable sustainable road freight. The company’s operating system, Saga, facilitates route optimization, energy consumption reduction, automated charging schedules, and real-time tracking of emission reductions.

Mars x Einride

Source: Mars

Robert Falck, Einride CEO and Founder, emphasised the significance of the partnership, stating, “This partnership exemplifies Mars’ commitment to taking action, as we jointly deploy an intelligent freight system that will reduce emissions, increase efficiencies, and showcase a commitment to sustainability at scale.”