A cooperation between Bridgestone Mobility Solutions, a division of Bridgestone EMIA, and Bia, a software provider that has developed a platform to anticipate, monitor, and optimise electric vehicle (EV) charging, will support and maximise fleet electrification.

Bridgestone Mobility Solutions’ investment in Bia is in line with the company’s aim to be a leader in sustainable mobility solutions, in addition to developing its own partner ecosystem throughout the mobility sector.

The arrangement will benefit electric vehicle fleets by providing innovative and fast-paced smart charging solutions ranging from charging process optimization to cost reduction, minimising peak loads, preserving battery health, and delivering flexible charging that is cheaper and more sustainable.

BMS joins forces with Bia

BMS joins forces with Bia

“Bridgestone Mobility Solutions and Bia will work together, leveraging fleet data to optimize EV charging for green and low-priced charges, smooth loads, and low battery degradation. This way we can ensure that the charging is cleaner, cheaper and available when needed.’ said Candace Saffery Neufeld, CEO and creator of Bia

Jan-Maarten de Vries, CEO Bridgestone Mobility Solutions, said: “We strongly believe in the electrification of fleets. Our Webfleet EV fleet management solution already helps businesses at every step of the electrification journey, from planning the switch and deploying EVs, to monitoring their usage, reducing running costs and everything else that is needed to get the full value from going electric.

“This partnership with Bia supports our ambitions to help fleet electrification, while utilising data analytics to provide flexibility and optimisation in fleet management. We’re excited to take the next steps in this emerging smart charging market and to help unlock the full potential of e-mobility for a successful clean energy transition.”

The Bia collaboration coincides with the Bridgestone E8 Commitment, which serves as the axis to drive management while gaining future generations’ trust.

The Bridgestone E8 Commitment consists of eight Bridgestone-like values beginning with the letter ‘E’ that Bridgestone will commit to creating together with employees, society, partners, and customers to realise a sustainable society (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment).