Life in the legacy truck brands?

tesla semi truck

Source: Shutterstock

A recent interview our colleagues at Commercial Motor carried out with the new Managing Director at Scania UK has got us thinking about brand image, identity and differentiation between the truck manufacturers as we shift to a future beyond fossil fuels. The comments in the interview refer to Scania’s mighty ...

This article is for registered users only

Register for free today to read this article. Already registered? SIGN IN now

Freight Carbon Zero

Want to read more?

Register now for free to access the full article.

Let us help you reach your carbon zero targets, sign up today and unlock:

  • Unlimited access to breaking news, commentary and analysis around the decarbonisation of the road freight and commercial vehicle sector
  • Continued access to the Freight Carbon Zero weekly newsletter, sent directly to your inbox