Daimler Truck North America (DTNA) has announced the launch of a comprehensive Battery-Electric Vehicle (BEV) dealer certification programme to ensure a seamless experience for customers transitioning to electric trucks.


Daimler Truck dealers setting the standards for electric vehicle support

Source: Daimler

With the successful deployment of heavy-duty Freightliner eCascadia and medium-duty Freightliner eM2 in over 50 fleets nationwide, totaling more than 4 million electric miles, DTNA is ensuring its dealer network is equipped to support the market and enhance customer confidence.

John Hopkins, co-chair of the Freightliner Dealer Council, explained the new programme is a collaborative effort between DTNA and the Freightliner Dealer Council Principals, who represent over 40% of all dealer locations in the USA and Canada.

The BEV Dealer Certification program is a comprehensive framework covering all aspects necessary to support customers in transitioning to emissions-free driving. It includes assistance from Detroit eConsulting to assess infrastructure and vehicle optimisation needs, as well as training and resources for dealership personnel on sales, service, and parts related to electric trucks. Dealerships are investing significantly to meet the program’s requirements, which span over 75 specific criteria across four key areas:

  1. Safety: Implementing comprehensive safety policies, training, and equipping frontline staff with high-voltage safety-specific equipment.
  2. Charging Infrastructure: Providing commercial vehicle charging infrastructure, including stationary or mobile charging solutions, to ensure readiness for infrastructure deployment.
  3. Dealership Infrastructure: Establishing dedicated BEV service bays, battery storage space, and stocking key parts, along with installing safety signage.
  4. Training: Offering BEV training and resources for dealership personnel covering all aspects of the dealership business related to electric vehicles.

Currently, eight dealerships have completed the rigorous certification process, with plans to double this number in the coming weeks. DTNA aims to expand the BEV Dealer Certification programme throughout its Freightliner dealer network, targeting 100 certified dealer locations by 2025.