Teslas mission is to accelerate the world’s transition to sustainable energy. Tesla’s whole business strategy is predicated on its ambition to move the globe away from old energy sources and toward more sustainable and renewable energy sources, particularly in the automobile sector. Tesla suggests that it is past time for the world to recognise the need to protect the planet’s stability, and that this begins with the energy sources employed in all sectors. To reach this goal, Tesla is focusing all its resources on developing the most relevant technology to make this a reality in the automotive industry. 

When addressing the mission of Tesla, CEO Elon Musk noted, ”In order to get to that end goal, big leaps in technology are required, which naturally invites a high level of scrutiny. That is fair, as new technology should be held to a higher standard than what has come before. However, there should also be some reasonable limit to how high such a standard should be.’”